These self made entrepreneurs descrbie themselves as 2 moms/pals who adore reality TV and abhor exercise. Creators of HYH miracle pants; designed with your behind in mind. As Seen on Shark Tank 4-10-14
The Big Idea
Shapewear for women you don’t have to hide under your clothes. “No compression legging or bootcut pant can do for your booty what these body shapers do.”
How are they doing?
Started 2010 doing trunk shows. Have sold over $2 Million to date through retail and their website. Sold $400,000 worth of Hold Your Haunches with 48hours of being on Shark Tank
Asked $75k for 20% . Accepted a joint deal between Sharks Lori Greiner and Barbara Corcoran. Post Tank the deal changed, they got more money and gave away less equity in their company but still get promotion and guidance from both Lori and Barbara.
Advice For Entrepreneurs
“Don’t take yourself too serious.”
“Just start. It’s better to get it going than get it right.”
Marketing That’s Working?
100% social media. Keep in front of audience by posting humor, fashion and girl power for women. Oh…and not taking themselves too seriously.
Watch the video below to see what happened in the tank!