If you can identify the keywords that will send eager buyers to your site, your ability to make real money online is pretty much guaranteed.
Keyword research enables you to…
- Find a hungry “niche market”
- Come up with a product to sell to them
- Create winning salescopy that convinces them to buy your product
- Optimize your website for the search engines so visitors can easily FIND your site
- Come up with new product ideas that you can sell to your existing customer base
But discovering which keywords will help you make real money online can be a challenge. People are unpredictable, and the search terms they use to hunt for information online might surprise you.
For example, say you plan to make money online by selling an eBook that teaches people how to ship cars overseas. You might think your best keyword is, “how to ship cars overseas” — when you might get better results with, “how do I get my car to Europe,” or “transport car Asia to US cheap.”
The point is, you’ll never know which keywords represent the best opportunity to make real money online until you do your research.
Once you’ve accumulated a comprehensive list of keywords using a research tool such as the Google AdWords Keyword Tool or the research tool included in our complete all-in-one business builder, BeBiz, what do you do with that list of keywords? How can you tell if those keywords represent a good opportunity to make real money online?
In order to make sure your keyword research efforts yield significant results that will help you make real money online, follow the steps below:
1. Start with ONE word that describes one of your passions or interests
For example: “rabbits”
2. Create a list of synonyms
For example, “bunnies,” “rabbit,” “bunny rabbits”
3. Turn those synonyms into problem statements using “how“
For example, “how bunnies,” “how rabbit,” “how bunny rabbits”
4. Record the “action phrases” you find in the keyword research results
For example, “how to groom rabbits,” “how to make organic rabbit food,” “how to build rabbit hutch”
All these phrases have an action word in them and obviously represent a problem people are trying to solve. These are the kind of keywords you should be looking for. They’re the ones that will help you make real money online.
5. Analyze the “supply and demand” factor for each keyword
Using your keyword research tool, take a look at the “action keywords” to see how many searches are being done and how many competing sites there are for each one. You want to focus on keywords that have a lot of searches but not too much competition. That will make it much easier for you to break into that market and compete with the websites that are already selling to that market. And that is what’s going to help you make real money online.
6. Cluster the top keywords according to intention
As you drill down into your keyword research, you’ll find different phrases that have the same meaning. For example: “how to make a rabbit cage,” “rabbit hutch building tips” and “rabbit hutch design.”
Organize all these similar phrases into lists according to intention. Now, here’s the great part: Each list represents a different niche market opportunity. The longer the list is, the bigger the potential income opportunity and the better your chances will be to make real money online.
7. Look for long-tail keywords
Long-tail keywords are phrases made up of four to fifteen words. For example…
Short keyword: build rabbit cage
Long-tail keyword: build wooden indoor rabbit cage
By targeting long-tail keywords you increase your ability to make money online. Long-tail keywords are easier to get a top ranking for in Google and other search engines. Plus, people often use long-tail keywords for searches when they are close to buying something online. This means the visitors you attract with your long-tail keywords are far more likely to buy something from you than the visitors you get from your short keywords.
… So there you have it: our seven-step “Keyword Research Survival Guide.” Stick with this process and you’ll never be left wondering if that random collection of keywords represents a real opportunity to make money online or just another poorly conceived website that’s doomed to failure.