Many people approach internet marketing as direct mail marketing online without giving too much thought about their brand. But how important is branding to online sales?
Jason Bax Interviews John Lawson about branding.
Excerpt from Jason’s full 43min interview.
John Lawson is an urban accessories retailer who has sold millions of bandanas online using eBay, Amazon, Google pay-per-click and search engine optimization. In this interview excerpt, John shares:
- An easy way to understand branding
- And, why a positive brand is important if you want to generate online sales