Online Urban Fashion Store Success

 

Urban Accessories Online Store John Lawson Third Power Outlet

A programmer teetering on the edge of bankruptcy John Lawson had flogged all his worldly goods that weren’t nailed down when he accidentally stumbled into a warehouse full of bandanas which he bought with his last remaining dollars and sold them on eBay to dig himself out of debt.

John parlayed his success selling bandanas into 3rdPowerOutlet.com, an online store that sells thousands of “urban accessories.”

YOU’LL LEARN…

How an amateur video recorded in his garage was the tipping point  generating over 11,000 sales.
A stupidly simple design tip he used to increased sales +20% in his online store.
The one question that opened up new markets and grew sales.
His traffic strategy for getting visitors to his store and his shocking advice for other online entrepreneurs who want more traffic.
The exact product margin you need to be a successful online retailer.
His secret to keeping people on his site longer and why that’s important
Is branding important for online sales.

The completely opposite strategy he would use if he had to start his store all over again tomorrow.


Please take 2-seconds to thank John for this interview.

A VIDEO STYLE THAT SELLS

The videos that go viral are not overproduced, professional looking. It just needs to be helpful and solve a problem.

LESSON: Amateur looking education videos can sell very well because they don’t look like a sales pitch.

ASK YOUR CUSTOMERS THIS QUESTION

“Why are you buying it?”

Once John found out who his customer was he figured out what else they would buy.

LESSON : Don’t assume you know your customer and why they buy.

THE BEST WAY TO GET TRAFFIC TO YOUR STORE

The best way to get traffic is to pay for it.

“If you’ve got a bit of money and you and

LESSON : You want to have multiple streams of traffic – the fastest  and easiest it to pay for it.

KNOW YOUR MARGINS

The best way to get traffic is to pay for it.

“If you’ve got a bit of money and you and

LESSON : To be competitive on retail platforms like eBay, Amazon etc.. you need at least 80% margin.

IF HE HAD TO START OVER

He’d spend more time focusing on building his.. Why? Control.

LESSON : Don’t rely on one selling platform – diversify in case they change the rules.

BRANDING

What is a brand?

“A brand is what people say about you when you’re NOT in the room.”

Secret: Having people wearing the product (“rocking the wear”) is more effective than a product on a plain background.

LESSON : People buy from people. Make your site personal.

[ Jason Bax : Do think it's harder to make it on online retail today or is there still a big opportunity for niche stores? What's your fav online store? Share below]

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