How 1 Crappy Youtube Video Built A Successful Online Store?

How did John Lawson go from 1 crappy YouTube video to building 3rdPowerOutlet.com, an online store that sells millions of “urban accessories” like bandanas?

1. Why John doesn’t rely on “free traffic” to grow his online store and why diversified traffic is key?
2. Why a brand is important if you want to increase your online sales?
3. A stupidly simple design tip he used to increased sales +20% in his online store
4. How this tip keeps people on his site longer and why that’s important
5. How he plans on cranking up sales even higher
6. Where he would start over again today if he wanted to make money online?

Full Interview :: Jason Bax interviews John about the keys to his online store success.
Please take 2-seconds to thank John for this interview.Source : Business Unusual. The world’s most unusual business ideas, that worked.

[ Jason Bax : Marketers often debate about the sales benefits of pretty vs "ghetto" design and pro vs amateur video.
Which do you think sells better...pretty or ghetto? ]