Keywords are the words (or short phrases) that searchers use to describe what they’re looking for online. Some examples of keywords are “brownie recipe” or “cheap flights to Hawaii.”
Search engines use keywords to determine what information a searcher wants, then generates a list that includes all the websites containing that information ranked in order from most to least relevant. The real challenge for people marketing a business online is getting to the top of that list — you won’t be doing much business if your website is all the way down at number 58,974!
Good keyword research is fundamental to building a successful business online.
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