Big news: Google recently made the new beta veta version of its most popular Internet marketing tool more available to the general public. And the great news is, this incredibly useful Internet marketing tool offers an even greater wealth of information you can use to:
- Identify profitable business ideas
- Optimize your site for the search engines
- Run highly targeted PPC campaigns
- Connect with your audience online
Over the next couple of days we are going to take a closer look at some of the great new features offered in the beta version so you can ramp up your keyword research and start taking advantage of this incredible useful Internet marketing tool right away.
This is what Google’s current keyword tool looks like:
And this is what your results look like:
Now here’s what the beta version of Google’s top Internet marketing tool looks like:
And here are the results:
So far, there doesn’t seem to be a whole lot of difference between the two versions of this Internet marketing tool, except for the fact that the new version displays the website search-based function more prominently in the interface and offers search trends in the default results.
But when you look over at the sidebar on the left of the search results, what do you see? Something new — and very interesting.
Refine Your Search by Category
Google’s new version of its most popular Internet marketing tool now shows you a list of categories and identifies the categories that it associates with the keyword results it has given you.
For example, for the keyword “gardening tips” the following categories have been highlighted by Google:
As you can see, all of the categories these keywords appear in are highlighted in blue. By unchecking the boxes of the categories that don’t interest you, you can refine your search query and make sure this Internet marketing tool gives you only the most relevant results.
More Lateral Keywords
When you take a closer look at the keyword results generated by the two versions of this Internet marketing tool, you’ll notice another big difference — the beta version provides far more lateral keywords in the search results. By “lateral,” we mean keywords that are closely associated to the one you searched but don’t include the exact same words in the phrase.
For example, if you search the term, “gardening tips,” you’ll get keywords such as…
- flower gardening tips
- organic gardening tips
- vegetable gardening tips
- roses gardening tips
But you’ll also get keywords such as…
- gardeners tips
- square foot gardening
- gardening advice
This is a HUGE improvement! Instead of having to brainstorm those lateral keywords all at once, Google gives you them all in one huge list so you can see how they compare at a glance.
Tomorrow we will discuss more of the great features now available in the beta version of Google’s most popular free Internet marketing tool. Make sure you come back and check it out!