Online Success Series Part Three: Is Your Website Making a Great First Impression?

When you run a brick-and-mortar store, you’re there each day to greet customers and talk about your products.

That way, if there’s any confusion, you can answer questions and guide your visitors through the sales process.

When you run your business online, however, you don’t have the luxury of being there to greet every single potential customer personally — which is why your website needs to make that connection for you, and FAST… 24 hours a day, seven days a week.

So how can you help your online business make a great first impression?

Your first step is to create a pleasing, simple design that relates directly to your product, and lets your customers know that they are in the right place. You also want to make sure that your design is low-key enough that it doesn’t DISTRACT your visitors from your products and your copy.

Common design “don’ts” to avoid

Some of the most common web design mistakes include:

  • Boring your visitors all the way to the “back” button: Have you got a boring, template-style site that looks too generic to make a connection with your visitor?
  • Creating sensory OVERLOAD: Have you created a TOO BOLD design that takes up half of the first page of your website — pushing your copy down where your visitor could easily miss it!
  • Building your website to break: Do you use Flash animation, auto-start videos, or anything else that might not load with an older browser, or slow connection?
  • Putting out a welcome mat guaranteed to scare off visitors: Have you put up music or videos that start as soon as visitors arrive, potentially shutting off any other media they might be playing — and just plain annoying them!
  • Mixing your messages: Have you used a number of different fonts in your copy or formatted your text in ways that makes it tough to scan and read (not enough paragraphs, no bullet points, centered text)
  • Ruining the big picture: Have you posted low-quality photos that don’t display your product to its best advantage
  • Sending them to shop next door: Do you put up ads or banners or affiliate offers that distract your visitor from the product they are REALLY there to find — YOURS!?

The ideal sales website design will load cleanly in any browser, with any Internet connection speed, and offer your visitors visual cues that they recognize AND identify with immediately.  And once the visitor has arrived, they’ll be compelled to stay there with engaging copy, more great images… and an easy sales process.

But don’t worry if you’re not a web design pro… or if HTML is practically a foreign language!

We’ve taken the guesswork out of web design, web hosting — all the elements of setting up a solid sales website — with BeBiz.

Our team worked for years to make sure we weren’t offering something generic or difficult to use for either beginners OR experienced Website owners looking to create another stream of income. And we’re happy to say that more and more people are getting started with this simple suite of tools every day.

Stay tuned for our next post… on salescopy!


  1. says

    It’s true the first impression on your wesite can either make or break your online business.

    Simple web design is enough as long as it gets the message across;you need nothing fancy.

    The web is a visual medium and you must say great attention to presentation and the professional look of your website

  2. says

    Great post, I actually just wrote a similar article on my blog.

    I think first impressions are SUPER important. Everyone on the internet today is moving along so fast and if anything displeases your visitors, they will leave right away. It only takes less than a second to close a web browser or check out another website.

    People worry so much about traffic, but they forget about what happens when people finally get to your website.

    Thanks, all the best to you!

    -Pat Flynn

  3. says

    This is an interesting and knoledgable post and I have learned somethings today to make my online marketing successful.

    Keep up this wonderful job.


  4. says

    You ought to actually think about working on creating this blog into a serious authority on this subject. You evidently have the knowledge on the subjects everyone seems to be interested in on this blog anyhow and you might even earn a buck off of some banners. Just a thought, good luck in whatever you do!

  5. says

    Most beneficial xrumer seo service – acquire Top notch search positions as well as substantial targeted traffic using our effective oneway links packages. Best & cost effective links services of all time! – web optimization – hyperlinks – on the internet marketing – search engine marketing techniques – advertising and marketing

  6. says

    It goes without the need of saying that you are just one excellent author. With that stated, I thought I would abandon you by using a quotation from one more great writer… “Great spirits have always encountered violent opposition from mediocre minds.”

  7. says

    Hiya! Wonderful weblog! I happen to be a everyday visitor to your website (somewhat far more like addict ) of this website. Just wanted to say I appreciate your blogs and am seeking forward for a lot more to come!

  8. says

    Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your weblog? My blog is in the exact same area of interest as yours and my visitors would really benefit from some of the information you provide here. Please let me know if this alright with you. Regards!

  9. says

    It was any enjoyment discovering your web site the other day. We arrived the following these days looking new things. I was not necessarily frustrated. Your suggestions following fresh techniques about this point have been beneficial plus an outstanding assist with individually. We value You taking away time for you to write out these products and then for uncovering your ideas.

  10. says

    This is very useful indeed. I am shocked this information is not more widely available, but thanks for your attention to it! This is probably the most comprehensive source I have discovered up to now, and it truly is quite useful. Cheers

  11. says

    The following time I read a blog, I hope that it doesnt disappoint me as much as this one. I mean, I do know it was my option to learn, however I truly thought youd have something attention-grabbing to say. All I hear is a bunch of whining about one thing that you can repair in case you werent too busy searching for attention.

  12. says

    Hey. Neat post. There is a problem together with your web site in firefox, and you might want to check this… The browser may be the market chief and a large component of other folks will omit your superb writing because of this issue.

  13. says

    I want what you guys are generally up also. Such smart work and reporting! Stick to the superb works people I’ve incorporated you guys to my blogroll. I do believe itll improve the benefits of my site:))

  14. says

    Hey there, You’ve done an incredible job. I will surely digg it and personally suggest to my buddies. I am confident they is going to be benefited from this internet site.

  15. says

    I would like to show my thanks to you just for bailing me out of this dilemma. Right soon after researching through the world wide web and seeing strategies which are not valuable, I figured my entire life was gone. Existing minus the approaches towards the issues you’ve fixed through your main guideline can be a crucial case, and ones that would have in a negative way damaged my entire career if I hadn’t discovered your site. Your primary ability and kindness in playing with all things was precious. I’m not positive what I would have done if I hadn’t come across such a remedy like this. I’m able to at this moment appear forward to my future. Thanks for your time quite considerably for this impressive and result oriented guide. I won’t be reluctant to refer the sites to any person who ought to receive direction on this issue.

  16. says

    Hey there! I realize this is somewhat off-topic but I needed to ask. Does operating a well-established blog such as yours require a massive amount work? I’m completely new to operating a blog but I do write in my journal daily. I’d like to start a blog so I will be able to share my personal experience and feelings online. Please let me know if you have any kind of ideas or tips for new aspiring bloggers. Appreciate it!

  17. says

    I became honored to obtain a call from a friend as soon as he identified the important points shared on your own site. Looking at your blog publication is a real excellent experience. Thanks again for taking into consideration readers just like me, and I wish you the best of achievements being a professional in this field.

  18. says

    Today, I went to the beach with my children. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is totally off topic but I had to tell someone!

  19. says

    There are quite lots of details that way to consider. This really is a wonderful examine start up. I offer the thoughts above as general inspiration but clearly you’ll locate questions just like the 1 you raise up where the most critical factor will likely be obtaining work done in honest really good faith. I don?t know if recommendations have emerged about items like that, but I know that a job is clearly referred to as a very good game. Both children glance at the impact of only a moment’s pleasure, throughout their lives.

  20. says

    Why didnt I take into consideration this? I hear exactly what youre saying and Im so pleased that I came across your weblog. You truly know what youre talking about, and you made me feel like I need to learn much more about this. Thanks for this; Im officially a huge fan of your weblog

  21. says

    I have learned newer and more effective things from your blog post. One other thing to I have seen is that normally, FSBO sellers will certainly reject you. Remember, they can prefer to never use your products and services. But if you maintain a comfortable, professional romance, offering assistance and keeping contact for about four to five weeks, you will usually be capable to win a meeting. From there, a house listing follows. Thank you

  22. says

    Extremely, you must have quite a few excitement for that used car also may possibly looked to some headrest dvd player. Appropriately, I know you’ve made the best choice as it is such as including ones own room on your very automotive during choosing trips, and many others. This is often intending to make it more convenient for family and not to mention women and men keep in mind that lonely upon many longer Something like 20 lesson car journeys country wide.Regarding the best in car dvd player, Normally advice that you look in a very variety of tasks prior to going out and purchase 1.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>