Mark Sisson, quit his job as an executive at 47 to start a health and nutrition supplement company, becoming the niche market leader and champion of the paleo diet and lifestyle movement.
- How he supported himself and his family while starting his business
- How he attracts 1.5 milllion readers a month to his blog, Mark’s Daily Apple.
- His $1 Million dollar failure and what he learned that helped his company
- Why he wrote the bestselling Primal Blueprint and how it helps market his supplements
- How he reinvented his marketing after the fall of direct response TV
- How he his mindset and approach to business is different today
- The hard truth about the state of online marketing today