“Stale?” Oh, really?

A reader recently left a comment here on our blog accusing of us providing information that was “stale, stale, stale.”

Here’s what else he said: “The last tip I just received was to look into social networks for boosting traffic… duh! Come on Guru’s, [sic] it’s old news… actually after digging through your content, it’s all old news.”

Old news, huh?

Sure, the buzz about social media marketing has been around since 2006 — we were one of the first companies to start reporting on it! — but the fact is, many of our readers are new to the world of Internet marketing and don’t know a digg from a tweet.

And we feel it’s our responsibility to give them the information they need to start off on the right foot — even if that information is “old news” to some of you more experienced marketers out there.

Searching for the “latest killer strategy” that’s so hot you need to wear safety goggles just to look at it?

Better keep looking, then.

Sorry, but if you’re the kind of marketer who is always looking to jump on the bandwagon of the latest hot trend, you’re probably in the wrong place.

We don’t teach trends, we teach proven strategies that get RESULTS.

And we refuse to share any new marketing strategy with you unless we have exhaustively tested it to determine whether it actually helps real people make real money… as opposed to being some kind of elaborate pyramid scheme that only makes money for the handful of people who started it. Not that there are many of those going around the Internet. (Note sarcasm).

But that doesn’t mean we teach you outdated strategies that last worked in 2002!

The strategies we teach are constantly being tested and refined by our mentors. These folks are successful online entrepreneurs in their own right, and they work one-on-one with hundreds of clients every year, helping them make money in every industry you can imagine.

If we tell you something works, it does. It’s as simple as that.

… So does that make our information “old news?”

Maybe for the marketers who are making money hand over fist because they already have fully automated web businesses that target a thriving niche and are totally optimized for the search engines and have cost-effective PPC campaigns that are driving scores of eager buyers to their site and run sophisticated email campaigns that turn one-time buyers into lifelong customers and have used social marketing techniques to build up an active community of loyal customers who do their marketing FOR them.

… But if you haven’t quite managed to accomplish all of that with your business, we’re pretty confident our information can help you make more money online… and grow bigger, faster, quicker, without wasting money on any here-today-gone-tomorrow trends.

To your success, as always,
The Internet Marketing Center Team


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