Google Caffeine: Will Google’s Tweaks Stir Up Your Search Ranking?

Nothing stays the same in search engine marketing.

Every now and the folks at Google put on their overalls and start messing around under the hood. They’ve been at it again recently, and sometime in the next couple of months we can expect the new, supercharged Google Caffeine.

These Google tweaks generally result in changes in search engine rankings. Sometimes significant changes! Will Google Caffeine change your search rankings? They’re giving you the chance to test it out.

You can test out the new Google Caffeine here. And if you’re impatient, you can see the results side by side with the with this Google Comparison Tool.

And…

Make Your Website Stickier with Navigation Choices

Do you have a search box on your website? If you don’t, and you sell multiple items, you’re frustrating about 50% of your visitors.

In a recent survey MarketingSherpa found a 50-50 split in the way people like to navigate around a site. Half like menus, half prefer search.

It depends somewhat on the type of product. Shoppers who want to compare what’s available will tend to use menus to find the category of product they’re looking for. Those who know what product they’re looking for like to just type it into a search box and go directly to it.

We asked our in-house…