Just a heads up… if you’re a Canadian email marketer, the forthcoming Electronic Commerce Protection Act has slightly different rules from CAN-SPAM. The Act was introduced mainly to prevent phishing, malware, and spamming from within Canada, so if you’re doing legitimate email marketing to your opt-in list and following CAN-SPAM rules you shouldn’t have a problem. But if you want to make sure, this MarketingSherpa article goes into detail about any differences that might affect your opt-in list management.
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I’m continually surprised by how often people ask us if email marketing still "works."
… Especially when the answer is such a huge, unequivocal "YES!"
Without a doubt, email is definitely one of the major benefits of
selling online. It allows you to offer FAR more personalized service
than you’re normally capable of providing in a purely offline setting.
"WHAT? How can you be more personal through email as opposed to when
you’re selling to people face to face?"
… Is that what you’re thinking?
Here’s what I mean… When you have an offline business — without any
sort of online presence to back it up — your only…
Inbox Overload. It’s every email marketer’s biggest nightmare — the fear that all your
best email marketing efforts are being ignored by people overwhelmed by
the sheer amount of junk that ends up in their inbox every day.
Well, I don’t mean to scare you but… you’ve got good reason to be worried!
With so many emails bombarding them on a daily basis, people are
becoming increasingly picky about the ones they choose to read. They’re
quicker to hit the "unsubscribe" button when an email or newsletter
fails to interest them, and they’re spending less time reading the ones
to which they do remain subscribed.
On top of that,…
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If you use email, chances are you have seen a "bounceback" message in your inbox. You get one whenever you send an email to someone and then — for whatever reason — their server rejects the message.
The "bounceback" message usually contains the original email you sent, as well as an explanation as to why the message was rejected.
There are two types of bouncebacks you need to know about:
Type #1: Hard Bouncebacks
A hard bounceback occurs when you send a message to an email account that no longer exists. The account has been closed for some reason, so the mail server that…
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