Email Responses — Are People Taking Longer to Take Action?

Have you noticed any changes in the response times to your email marketing?

With a mailing list of many hundreds of thousands, we’ve always had the luxury of quick and easy email testing. We’ll usually split-test two or three versions of an email on groups of 10,000 subscribers and look for results the next day.

For years we’ve been able to get reliable results and send out the winner to the rest of the list in 24 hours. But lately we’ve been seeing a gap between when subscribers get a promotional email and when they actually do something about it. These days we have to wait a…

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