Make Your Website Stickier with Navigation Choices

Do you have a search box on your website? If you don’t, and you sell multiple items, you’re frustrating about 50% of your visitors.

In a recent survey MarketingSherpa found a 50-50 split in the way people like to navigate around a site. Half like menus, half prefer search.

It depends somewhat on the type of product. Shoppers who want to compare what’s available will tend to use menus to find the category of product they’re looking for. Those who know what product they’re looking for like to just type it into a search box and go directly to it.

We asked our in-house…

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