Posts Tagged ‘internet marketing’
According to eMarketer, 34 million moms in the US use the Internet regularly. And of those, 70% have made an online purchase in the last year.
Hmmm… 23.8 million women who’d rather make a few mouse clicks than load up the minivan and drag the kids to the mall.
And don’t forget, moms make most of the purchasing decisions for items that are bought frequently (clothes, food, supplies) and they’re co-decision makers for big-ticket items.
So if there’s any way you can market to moms specifically… do it!
We’ve interviewed several web business owners who market to moms in our Secrets ToTheir Success online magazine. Here are some mom-centric marketing strategies…
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Check out the first post in this series here.
In our last post on social media, we talked about how “social” and “community” have become huge buzzwords in Internet marketing — and how you can make the buzz work for your business.
There’s no doubt that social networking sites offer unique opportunities to build relationships and credibility — but did you know that you can use them to drive traffic to your website and improve your search engine ranking at the same time?
And blogging — the granddaddy of all social media activities — actually offers one of the best ways to build…
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Why “Alpha Release”?
Well, over the next few months you are going to see this site rapidly evolve into a massive resource of everything Internet Marketing related.
So whether you are a seasoned Internet Marketer or a rank beginner, you will need to pay close attention to this site because there will be something fom everyone! I am talking about…
Website conversion tools and strategies
- Copywriting training
- Niche market research
- Product sourcing and development strategies
- Email marketing training and tools
- Social Networking
- Blogging & Micro Blogging
- Social Bookmarking
- Video Marketing
- Search Engine Optimization
- Pay-Per-Click Marketing
- Affiliate Marketing
- Content/Article Marketing
- eBay training
… And the list could go on!
Point is, in January 2009 the blog you are reading…
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Professional copywriters know that All successful sales letters start the same way: with a compelling headline!
In fact, the headline is the most important element of your salesletter because it’s key to grabbing your readers’ attention — and keeping it! And you only have a matter of seconds to do this. If you don’t instantly excite, inspire and intrigue your audience, they’re unlikely to read on. So a headline can have a HUGE impact on sales.
But here’s a professional copywriting tip to help you grab your readers: Certain "power" words and phrases consistently outshine other words, and you can…
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In the end, it could have been MUCH worse…
On Monday morning, hurricane Gustav blasted across Louisiana and surrounding states, leaving behind a trail of destruction estimated to be in the billions of dollars
But despite the extensive damage, the one thing people feared MOST never happened…
New Orleans was spared.
Gustav made landfall 100 miles to the south, and the city avoided a repeat of the devastation that Katrina brought three years ago.
But it’s not like the city wasn’t ready for the worst!
In the days leading up to Gustav’s arrival, over a million people were evacuated, and massive emergency shelters were set up…
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You’ve got your site up. NOW what?
"Derek, there’s so many things I need to do to my website… I don’t know where to start! What should I focus on?"
I agree — the list seems ENDLESS!
You need to drive traffic… grow your opt-in list… make sales… improve work on your SEO…
Okay, step back for a minute and realize it’s just NOT POSSIBLE to do everything at once!
So once you’ve built your website, here’s the FIRST THING you should do:
Make your sales process watertight!
There’s no point spending cash on pay-per-click ads to drive targeted traffic to your…
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Our entire philosophy is based on the principle of testing EVERYTHING you do — and tracking the results.
It’s the only way to keep track of what you’re doing right with your online business, and what you need to improve.
For example, let’s say you want to make some changes to the layout of your web site. Obviously, you don’t want to make changes just for the heck of it. Any changes you make should be for one main purpose: to do a better job of converting visitors into customers.
But if you don’t test the new version vs. the old version, how…
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A Quick Lesson in Salescopy for Online Marketing
So the other day a shopping bag appears in our hallway, and on the side somebody’s scrawled in felt pen, FREE PANTS.
Well they might as well have written DEADLY POISON or LIVE RATTLESNAKES.
People would approach this bag and lean over it and peer inside. They’d talk about the mystery of the free pants with other people in the hallway. Were they men’s or women’s pants? What size were they? Were they new or used? Were they clean? Who left them? Why would anybody give away pants?
Nobody knew.
But what was really interesting was that…
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There’s this bright, shiny object called “Web 2.0″ that everyone seems to be fascinated with lately.
A lot of the heavy hitters in Internet marketing have been flocking to it like magpies, claiming it’s the “next big thing” in Internet marketing. They say if you don’t base all your marketing efforts on it, your business is DOOMED TO FAIL. Yikes!
Before you get caught up in all the hype, let’s just take a moment to consider what Web 2.0 actually IS, and whether it’s worth two seconds of your time.
Web 2.0: The secret weapon that’s going to help you “strike it rich”? ……
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After I announced my goal for our readers last week, I was inundated with emails and calls (plus your comments here on the blog).
Here’s a quick sample of the comments I received…
"I am sick of my fears and I want 2008 to be an overcoming year for me and my family" – Sharon
"This is my year and I am ready to get ‘er done" – Jim
"I have made a commitment to make 2008 the year that I get online and start making money so I can quit my present job and be my own boss" – Bob
"I have been trying…
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