Google hands you relevant keywords on a plate

If you’re building a landing page or writing articles for SEO, this is a potential goldmine!

Google has added a helpful feature to its search results pages. After you enter your #1 keyword into Google, scroll down to the bottom of the results to find a table of links labeled “Searches related to:“. Each of those links is a whole new Google search.

These search suggestions weren’t generated by any genius Google code. They are based on real searches that actual people perform. The suggestions are the most common ways people refine their searches when they’re looking for your keyword.

Here’s an example. Say you search…

Google Slap Part 2

You may remember the first slap last year – now Google is at it again.. Story By Betsy Schiffman/ Wired Magazine

For Some Advertisers, Google Slap Means Plummeting Revenues 

Now Google is arguing that the plummeting click-through rates on its ads are a good thing.

The major change Google made in early March to its AdWords algorithm is resulting in a double whammy for some advertisers: The rates they’re paying for ads have rocketed while conversion rates for those ads have dropped.

Disgruntled advertisers have dubbed the move the "Google slap."

"If it were just a rate increase, I would have tolerated it. But…