“Stale?” Oh, really?

A reader recently left a comment here on our blog accusing of us providing information that was “stale, stale, stale.”

Here’s what else he said: “The last tip I just received was to look into social networks for boosting traffic… duh! Come on Guru’s, [sic] it’s old news… actually after digging through your content, it’s all old news.”

Old news, huh?

Sure, the buzz about social media marketing has been around since 2006 — we were one of the first companies to start reporting on it! — but the fact is, many of our readers are new to the world of Internet…

The 5 principles of testing

Our entire philosophy is based on the principle of testing EVERYTHING you do — and tracking the results.

It’s the only way to keep track of what you’re doing right with your online business, and what you need to improve.

For example, let’s say you want to make some changes to the layout of your web site. Obviously, you don’t want to make changes just for the heck of it. Any changes you make should be for one main purpose: to do a better job of converting visitors into customers.

But if you don’t test the new version vs. the old version, how…

Can a viral eBook beat advertising?

Let’s look at five ways viral marketing clearly beats out traditional advertising:

Advantage #1: Viral marketing exponentially increases the visibility of your business

If you can persuade 10 people to pass your eBook on to 10 of their friends, and those friends each pass it on to 10 of their friends, you will exponentially increase the impact of your marketing message!

After only three generations…

• First generation: 10 people see your eBook
• Second generation: 100 people see your eBook
• Third generation: 1,000 people see your eBook

… 1,110 people have seen your eBook!

Obviously, this example has been oversimplified so it is easily understood. There will always…

One-third of all email marketers are clueless?!

I just came across a statistic that freaked the heck out of me…

Apparently, a whopping one-third of all inhouse email marketers don’t have a separate line item in their budget for email marketing.

In other words, when these marketers promote a product, they don’t bother to track whether it’s getting sold through their website… or through their email marketing campaigns — and so they have no idea how well each channel is performing.

Please, please don’t make this mistake yourself! If you run an email marketing campaign — and you don’t bother tracking the results — then how can you tell if the…

Do You Have A Great Backend?

People are always coming up to me and asking, "What can you tell me to help increase my Internet marketing sales?"

All too often, when I ask them to tell me about their business models, I discover they’re selling only ONE product.

So I ask them, "Have you ever considered selling backend products to your customers?"

Backend products are simply products you can offer to your existing customers, after they’ve made their initial purchase.

Because you know what they’ve already bought from you, you should have a good idea of other things your customers like to buy. And that should make it easy for…

“Start a blog?! But what on Earth will I write about?”

Starting your own blog is, quite simply, a fabulous idea for your business. Not only does it help you add a personal face to your business, it’s also a GREAT way to get free traffic from Google and the other search engines.

(Because there’s nothing they like more then fresh, original, and frequently updated content!)

However, when I tell my students they need to start their own blog, they often look at me like I’m crazy.

"But I’m not a writer!" they cry. "What on earth could I possibly write about that would interest my visitors?"

The good news is,…

Start an Internet Business

The Proven System to Help You Grow a Hugely Profitable Internet Business… Without Breaking the Bank!

One of the questions I get asked all the time is "Derek, how do I start a successful Internet business?"

My response? There is a very specific sequence of steps you NEED to follow to guarantee your success.

How do I know?

Because it’s the exact same sequence of steps that my team and I have used to grow from a one-man company to a team of over 100 Internet marketing experts… generating more than $60 million in sales!

Over the years, my team and I have continually tested…

Introducing the Web’s most powerful source of FREE Internet marketing information

I haven’t been so excited about something in a REALLY long time…

(And I’m a pretty excitable guy )

For years, I’ve wanted to provide people with a "one-stop" free online resource center that offers the strategies, tutorials, and tools they need to build their own successful Internet business.

But… because our company — The Internet Marketing Center — has grown so FAST over the past couple years, all our resources have been committed to dealing with that rapid growth, while making sure we still provide top-notch service to our customers and subscribers.

And so we haven’t been able to achieve nearly as many…