Marketing to Moms

According to eMarketer, 34 million moms in the US use the Internet regularly. And of those, 70% have made an online purchase in the last year.

Hmmm… 23.8 million women who’d rather make a few mouse clicks than load up the minivan and drag the kids to the mall.

And don’t forget, moms make most of the purchasing decisions for items that are bought frequently (clothes, food, supplies) and they’re co-decision makers for big-ticket items.

So if there’s any way you can market to moms specifically… do it!

We’ve interviewed several web business owners who market to moms in our Secrets ToTheir Success online magazine. Here are some mom-centric marketing strategies…

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