Make Your AdWords Dollars Go Further
When you put up an AdWords pay-per-click ad the first thing you want to do is see where it appears on the results page, right? So you do a Google search.
Well those searches on your own ads can cost you money.
If you search for your ads over and over on Google, you’ll lower your click-through rate. (Because unless you’ve got money to burn, you’re not going to click on your own PPC ads!)
And a lower click-through rate can result in a lower Quality Score, which Google uses to determine where your ads appear on the page and how much you pay per click. So you…
Twitter Updates
