Long Copy vs. Short Copy

The debate never ends on long vs. short copy salesletters…

Copyblogger has a great blog post on how to trim your long copy salesletter. We know that long copy works, but also know that if it doesn’t compel the reader to act, it won’t convert. The trick is to cover all the points that will make a sale efficiently.

Sonia Simone writes: "I don’t necessarily recommend short copy. The best copywriters know that long copy sells. You need to give yourself enough room to actually make a convincing argument-the elevator pitch is all good and well, but the only thing it can ever…

14 Words To Lose Money

Knowing what not to say in your salesletter is easier than learning what to say.

Here you’ll find the 14 words that lose money when used.

In some cases they may seem unavoidable, however take note of the 14 words that lose money listed here, and the examples of how they may be rephrased to become “money words”.

Using any of these words jeopardizes potential sales before you even have a shot. Don’t ask your customers to “buy” by using contradictory words that actually lose money.

See the list here…