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Most savvy CEO’s, entrepreneurs and marketers have already implemented a content marketing strategy. That’s step 1 because content does not market itself. Most people forget the 2nd part of content marketing … “marketing.” You have to commit someone on your team to promoting your content to websites who have your audience -”like minded” websites so […]
How much does free traffic cost? If you said, “Nothing! It’s free…Duh!” …Then you must also believe in unicorns and Santa Claus. If you believe “free traffic” is really free, grab a drink, pull up a chair and check out my latest video…Because I’m going to show you how believing in the MYTH of free traffic […]
Nothing stays the same in search engine marketing. Every now and the folks at Google put on their overalls and start messing around under the hood. They’ve been at it again recently, and sometime in the next couple of months we can expect the new, supercharged Google Caffeine. These Google tweaks generally result in changes in […]
Check out the first post in this series here. Now that you’ve chosen a market to target through your intensive niche research, you’ll want to do three things to make sure your business actually connects with your market: (Ready?) Snag your ideal customer from the search engines… Make it clear that you know exactly what […]
When you optimize your site for the search engines, you need to place your keywords in prime locations throughout your site: in your title tags, your header and sub-header, your body copy, your image “alt” text, and so on. But did you know that you can optimize for your call to action too? Your call […]
Ask.com used to be known as AskJeeves.com — remember Jeeves the butler? Well, he “retired” (they turfed him) in 2006, so officially this little search engine is just Ask.com. Ask.com is all about “semantic search” technology. Roughly translated from Nerdese, that means “search engine that understands what you’re looking for.” In practical terms, it means […]