Posts Tagged ‘viral marketing’
There are two key "pieces" missing from nearly all viral eBook campaigns… and if YOUR eBook is missing either of these, you’ll be settling for a fraction of the results you could be getting!
Here’s the problem: Most marketers who write viral eBooks format these as text files, Microsoft Word documents, Adobe Acrobat PDFs, and in other common formats. These formats are pretty universal, so most people will be able to read them… but they’re missing two HUGELY important features:
Track the number of copies distributed: Once you start letting people share a text file, Word document, or PDF you’ve created, you’ve got no…
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Information — in the form of eBooks — is THE best thing to sell when you are starting an Internet business.
After all, when you sell an eBook you can make countless duplications of it at NO additional cost. Your manufacturing, stocking, packaging AND delivery costs are non-existent.
That means your profit margin is 100%!
But did you know that you can multiply the profits of an existing business by giving an eBook away — for FREE?
"How can you make money by giving something away for free?" you ask?
It’s simple… you create a free eBook stuffed with tons of valuable information, and then…
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If you’re currently running a business — whether it’s online, offline, or both — you’re definitely aware of the costs of letting potential customers know about your business.
Maybe you simply purchase advertising space in the Yellow Pages every year. Or maybe you print flyers to distribute, or take out ads in newspapers or magazines that are read by your target market.
If you’re marketing your business online, you might be placing ads on relevant web sites or in e-zines… or purchasing pay-per-click advertising on major search engines… or paying a search engine optimization (SEO) company to bring your web site closer…
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Let’s look at five ways viral marketing clearly beats out traditional advertising:
Advantage #1: Viral marketing exponentially increases the visibility of your business
If you can persuade 10 people to pass your eBook on to 10 of their friends, and those friends each pass it on to 10 of their friends, you will exponentially increase the impact of your marketing message!
After only three generations…
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First generation: 10 people see your eBook
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Second generation: 100 people see your eBook
- Third generation: 1,000 people see your eBook
… 1,110 people have seen your eBook!
Obviously, this example has been oversimplified so it is easily understood. There will always…
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