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Posts Tagged ‘website copy’

Your Online Business Tune-Up: Is Your Website Working For You?

greatwebsiteexperience

Now that we’ve finished up with the 2009 holiday season — an incredibly busy time for many online businesses — it’s time to make sure your website is ready to serve your visitors and customers effectively in 2010!

We’ve noticed over the years that many e-commerce pros tend to neglect their sites  in favour of product development or new internet marketing strategies… without realizing that they’re putting all that effort to waste if they’re not providing their visitors and customers with a great experience!

Give your website our 5-step website checkup to make sure you’re in top shape for the year ahead:

1.  Does the look of your…

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Pay Attention To Headlines

Someone famous once said, "Words have more power than atom bombs."

When it comes to selling online, that’s definitely true… because NOTHING can explode your sales more than the words you use in your salescopy.

(If you believe that old adage, "pictures say 1000 words" works for online marketing, guess again! According to the Eyetracker III study — in which researchers used special "eyetracking" technology to study how people tend to view web pages — visitors almost ALWAYS look at words before they look at images. That means you’d better make sure your words say something that hooks their interest!)

A eye-catching, benefit-filled headline,…

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