The Art Of Generating Quality Leads Using Social Media

Facebook is a collection of detailed leads. Twitter is the ultimate consumer research tool. LinkedIn is a networkers dream. These sites, each with between 120 and 800 million users, represent the newest frontier for internet marketers. In this article I will introduce strategies you can implement immediately to generate consistent, qualified leads through social media.

Have you read Dale Carnegie’s “How To Win Friends and Influence People”? Do you regularly use the concepts taught? Come on, you can be honest with me. I think the #1 reason people don’t succeed on Social Media is because they forget the simplest concepts of business and making friends.

People do not like to be sold but they do like to buy.

Think about that for a moment.

People do not like to be sold but they do like to buy.

People want to buy, BUT they want to buy on their own terms stemming from internal motivation. Your job as a business owner is to provide that “internal motivation” without raising their defenses with pushy sales pitches.

Engage your friends, followers and connections by educating and entertaining.  Add value. Show them a good time.

What if you applied your people skills online in your social media networks? I’m going to venture your profits would soar.

The first step is to clean up your profiles. Make the message consistent and put a professional photo up. Use the same photo on every site and resist the temptation to hide behind a logo. People naturally prefer to interact with another person, represented by a human face.

In about 100 words on each, here is my advice for the 3 major social media sites:

Facebook is a social platform before it is a business platform. DO NOT SELL on your personal profile on facebook.  Instead do targeted ads to friends and fans and use your picture in your ad.  When people see your ad and see a picture of you they will read it and possibly click it. Once they have clicked they have “opted in” and asked you to begin providing information on your offerings.

Twitter is a fantastic consumer research tool. You can use a service like Hootsuite to automatically find any chatter about your industry or company. Let Hootsuite do the listening for you and follow up with those interested in your company.  Twitter is a real time conversation and lets you know within minutes if someone is talking about you or your company or about the product or service that you provide. Cool right?

LinkedIn is the biggest business community on the web.  When someone accepts your invitation to connect or you accept an invitation what do you do after? I always send a personalized note based on a script I have perfected. Using this exact script I went from 2 speaking engagements a month to 3 a week a week! This one technique lead to a massive jump in my business, now my biggest chore is invoicing paying clients.

I was asked to keep this article short and sweet. I objected and insisted it be long and sweet so I could pack in all my strategies and specific techniques. I lost the argument. I’ve worked with so many business owners that I now have many proven, easy to implement strategies for generating leads on social media and the reality is I couldn’t pack all my lead generation techniques into one article even if I was allowed dozens of pages.

Fortunately we came to a compromise and found a solution that would allow me to share all my best lead generation techniques with you!

I will be hosting a special webinar exclusively for members. In this webinar I will reveal my most effective lead generation techniques and show you step by step how to apply them to your own business. Join me on Nov 17th for this free one hour webinar. There is a limited capacity for the webinar and since it is completely free spots will be filling up fast. My last paid workshop sold out in just 6 hours and it cost hundreds of dollars. Don’t miss out, reserve your spot today:

>> Register for the webinar <<

Remember: Entertain, Educate and Add Value,

Owen Clark.


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