Yesterday we wrote a blog post about the beta version of Google’s most popular free Internet marketing tool, the Google Adwords Keyword Research Tool. Here are some more incredibly useful features of this useful free Internet marketing tool:
See Google’s Silo Structure
Google’s best free Internet marketing tool now shows you the different keyword “silos” it uses to organize your keywords. Under the categories box in the left sidebar you’ll find another box which shows all the main keyword silos (as identified by Google) as well as how many is in each silo:
If you want to drill down and explore the keywords in a particular silo (such as organic gardening) simply uncheck the other boxes and run another search.
This is awesome info because you can model it in the keyword architecture of your site!
12 Months of Search Results by Country
Google’s Internet marketing tool has always let you define the country you want to see search results for. All you have to do is specify the location and language in the Advanced Options menu. You’ll now find it beneath the main search bar at the top of the page.
This will be useful when you want to see how your keywords perform in different countries. For example, if you live in the United States and are trying to target the UK with some of your marketing campaigns, you might learn that the keyword that gets the most searches in your home country is NOT the most popular keyword in the UK.
What’s new here is that you’re now seeing “local” results based on the last 12 months of data, rather than just one month.
Now Includes Mobile Search Data
Another significant new addition to this free Internet marketing tool is the inclusion of mobile search data. When you go to run a search, click on the Advanced Options link and then check the box beside “mobile search.”
This shows you how many searches are being performed on those keywords on mobile phones. This is valuable information if you’re hoping to target mobile phone users with any of your marketing campaigns.
Direct Link to Google Insight for More Info
Google’s free Internet marketing tool now includes a “Google Insights” link next to each keyword in the search results.
This allows you to easily access more valuable data on how that keyword has performed over time, and whether its popularity is growing or declining.
Now for the bad news…
Sadlly, the news isn’t all great. After making its top free Internet marketing tool that much more useful, Google has decided to allow only registered Google Adwords members the opportunity to use it.
You used to be able to go straight to the Google Adwords Keyword Tool and start using it right away. Now you have to be logged into a Google Adwords account, which is kind of a hassle.
However, it’s free to sign up for an Adwords account and you don’t have to be running any actual Adwords campaigns in order to use this free Internet marketing tool. Still, it’s annoying to see Google make such an obvious effort to force people into signing up for its other Internet marketing tools. It makes you wonder what they’ll do next to force us to become more dependent on their services.
That said, the new Google Adwords Keyword tool is still the most valuable free Internet marketing tool available today. If you’re not using it to steer your PPC campaigns, improve your search optimization efforts, and discover new product ideas, then the time to get started is today.
Have you tried out the new beta version yet?
If so, let us know what you think of it.
And if there are any other free Internet marketing tools you’d like to learn more about, please fire us a question at firstname.lastname@example.org. We’d be happy to answer it!