More and more, long-tail keyword phrases are the key to niche marketing success on the Internet.
You’ve got more chance of getting top position in the search results or sponsored listings for long-tail keyword phrases (e.g., “how to train a labrador to do tricks”). That’s because fewer sites compete for them – a quick Google search for “dog training” shows more than 23 million results, and only 200,000 results for “how to train a labrador to do tricks.”
Okay, the long-tail keyword phrases certainly don’t get as many searches. But the traffic they bring in is much more targeted compared to what you’ll get if you rank for broad, general keyword phrases (e.g., “dog training”).
People who use long-tail keywords tend to know exactly what they want. Tell them that’s exactly what you’ve got, and you’re a lot closer to a sale.
That’s why all Internet marketers who target tightly-focused niche markets should be encouraged by recent figures from Hitwise, which show the number of long-tail keyword searches has increased over the past year.
In fact, searches using eight or more words have increased 20% year-on-year, while one- and two-word searches have decreased by 3% and 5% respectively.
Here are the Hitwise figures in detail:
Although searches using eight or more words still only make up less than 3.5% of all online searches, the trend is clear:
Internet users are increasingly searching the Web using more specific, long-tail keywords. (Just imagine if you had the top spot in Google for “how to train a labrador to do tricks” and the number of people searching for that term increased by 20% of the past 12 months!)
So never stop doing keyword research. There might be new long-tail keywords for your niche that you can rank for. You just haven’t yet discovered them yet.
The tool we recommend for this is BeBiz — it’s our all-in-one online business builder — and even if you already have a website, you can use it to collect and analyze keyword research in a simple-to-use interface.
Bottom line: Are YOUR customers using more targeted, long-tail keyword phrases to find solutions to their problems? Find out with keyword research, use those phrases on your site and in your PPC ads, and vault to the top of the results for those highly targeted searches.
{ 29 comments… read them below or add one }
My question is what is the best way to find long tail keywords that actually bring in sales? Or is it just a matter of testing to find out?
Thanks
So true! Leveraging the tail is such a great way to drive more targeted traffic to your site.
@Doug; yeah, being able to actually PREDICT the things people search and what actually drives sales is really tricky. Testing and tracking is really the only way to truly know if something converts for YOU and YOUR business…we actually just wrote a bit about how to target the long tail on our blog: http://www.wordstream.com/blog/ws/2009/04/08/how-to-profit-long-tail
Cheers for the high quality writeup. Moreover, exactly how could we talk?
The Long Tail Grows | InternetMarketing.com is a good post. I am going to take more time researching this issue.
Outstanding post, I believe people should learn a lot from this site its rattling user genial. So much good information on here
.
Post brought me to think, went to mull over!!….
Glad to be one of several visitants on this awful internet web site : D.
I appreciate your wp template, exactly where would you get a hold of it from?
OK initial take a very good appear at your self. What do you like what do you not like so much. Work on that which you do not like. But do not listen to other individuals their opinions do not matter only yours does. Work on having the attitude that this really is who you’re and if they don’t like it they can go to hell.
My spouse and I absolutely love your blog and find most of your post’s to be exactly I’m looking for. Does one offer guest writers to write content to suit your needs? I wouldn’t mind publishing a post or elaborating on a number of the subjects you write with regards to here. Again, awesome weblog!
Hey! Quick question that’s totally off topic. Do you know how to make your site mobile friendly? My site looks weird when browsing from my iphone4. I’m trying to find a theme or plugin that might be able to correct this problem. If you have any recommendations, please share. Thanks!
thank you dearly author , I identified oneself this web internet site really useful and its full of outstanding healthy selective info ! , I as well thank you for the great food strategy post.
I suppose the identical ideas could be applied to someone that provides no products however only advertising house on their blog. I assume that could in all probability be thought of as a product http://www.greenvalleylodge.getlisted.co.nz/rest-homes-in-auckland
Some genuinely intriguing information, effectively written and broadly user pleasant.
Please you should not chuckle at me saying this, but your article truthfully jogs my memory with the quote… “When you are courting a nice girl, an hour seems like a second. When you sit on a red-hot cinder, a second seems like an hour. That’s relativity.”
would love to always get updated great blog ! .
Die bestes internetseiten im welt !!! Look this sites and tell for them your friends !!!
Hello there! I could have sworn I’ve been to this website before but after browsing through some of the post I realized it’s new to me. Nonetheless, I’m definitely delighted I found it and I’ll be book-marking and checking back often!
Can I just now say such a relief to get somebody who actually knows what theyre discussing on-line. You undoubtedly learn how to bring a difficulty to light and produce it critical. The diet truly need to read this and appreciate this side from the story. I cant feel youre no a lot more well-known simply because you undoubtedly give the gift.
so much good info on here, : D.
nice work, keep it up
Can I just say what a relief to search out somebody who truly is aware of what theyre speaking about on the internet. You undoubtedly know how to deliver a issue to light and make it important. Extra folks need to have to learn this and perceive this facet with the story. I cant consider youre no a lot more common because you positively have the gift.
Thanks, beautiful weblog with great informational content. This is a really interesting and informative content.
I’m honored to obtain a call from a friend as he identified the important ideas shared on your internet site. Browsing your weblog post can be a real excellent experience. Several thanks for taking into consideration readers at all like me, and I wish you the top of achievements as being a professional domain.
You got a very excellent website, Gladiola I noticed it through yahoo.
You truly dealt with several engaging issues in this post. I came across it by making use of Bing and I’ve got to admit that I’m now subscribed to your site, it is really decent (:
With havin so much written content do you ever run into any problems of plagorism or copyright violation? My site has a lot of exclusive content I’ve either created myself or outsourced but it looks like a lot of it is popping it up all over the internet without my permission. Do you know any solutions to help stop content from being stolen? I’d truly appreciate it.
Hiya! Quick question that’s completely off topic. Do you know how to make your site mobile friendly? My blog looks weird when viewing from my apple iphone. I’m trying to find a theme or plugin that might be able to correct this problem. If you have any recommendations, please share. Thank you!
Thanks for any additional fantastic post. The place else might anybody get that method of information in such an ideal way of writing? I’ve a presentation upcoming week, and I am around the look for such information and facts. Lee Schild
{ 1 trackback }