Penny Halgren was in a dead-end job when she started www.How-To-Quilt.com with zero experience and built it to $200,000 to $300,000 per year in online sales.
Big companies often overlook small markets because they are…well…just too small. But those same small markets can be “big” business for small entrepreneurs, like Penny, who just want to “start something” online.
The Internet, like no other time in history, has made tiny niche markets viable by lowering the cost of reaching customers as well as extending that reach to a larger, global market.
“The joke I have with my kids is, if I still own this [website] when I die, the only way to stop the money from coming in is to take it down.”
1) Learn the staggering amount of visitor traffic a tiny niche market like quilting generates for How-To-Quilt.com (HINT: I almost fell out of my chair)
2) The one tactic Penny employs that makes it impossible for her to NOT make money even if she willed it to her kids and they did absolutely nothing. (Anyone can swipe this tactic for their own business)
3) Peek inside Penny’s $250,000/yr home based operation to find out exactly how she setup her business with zero employees and how she removed herself from the day-to-day tasks to focus on the activities that make money.
4) Why she hasn’t even scratched the surface in terms of traffic and sales and where she’d invest her money & time to grow her business.
[Jason Bax : Does Penny's success in this niche market surprise you?
Does it change how you think about niche markets? Do you have
any questions about how she built her business? Share below...]